A Fortune 20 company faced a problem: a major three-day conference for over 400 attendees intended to launch a new major initiative was fast approaching, and planning was far behind schedule. The logistical needs of the conference hadn’t been determined, and the conference content hadn’t been clearly defined. It seemed likely that a major communications opportunity would be missed.
Working with key executives and stakeholders, Global Aperture helped develop an integrated flow of themes and messages for the conference that were aligned with the group's strategic goals. We led an intensive planning and execution process, including development of a communication plan and an operational command center, culminating in the coordination of the event and follow-up activities.
Not only was the conference a major success, but also it became the springboard for a major strategic initiative that built executive-level momentum throughout the company.
Strategic improvement is sometimes regarded as an added responsibility, something outside of the scope of one’s ‘day job’. But what happens when your team returns from its planning process? How can you maintain momentum and ensure that improvements are integrated into your team’s operating rhythm?
Global Aperture’s integration services ensure that the momentum gained in your planning and alignment efforts continues even amidst the ever-present pressure of competing priorities. These services help you stay focused and on track.